The Complete Curriculum
Six weeks. Three core systems. Everything you need to turn Google into your most reliable source of new customers.
The Foundation — Your Google Business Profile Audit
- How Google ranks local businesses (the 3-Pack explained in plain English)
- Complete audit of your current GBP listing
- Fixing the 10 most common mistakes that kill local rankings
- Setting up category, services, and attributes for maximum visibility
Weekly Homework
Audit your own GBP and fix the top 3 issues before next class.
Real Result
A local auto shop discovered they were in the wrong category. Fixing it moved them from page 2 to the 3-Pack in 8 days.
Optimization Deep Dive — Becoming the Obvious Choice
- Writing a GBP description that converts browsers into callers
- The photo strategy: what to post, when, and why it matters for rankings
- Products, services, and Q&A — the hidden SEO features most businesses ignore
- Posting updates that signal activity to Google (without spending hours)
Weekly Homework
Upload 10 optimized photos and write your first month of GBP posts using our templates.
Real Result
A local florist added product photos to their GBP. Click-to-call actions increased 340% in two weeks.
Review Mastery — Turning Happy Customers Into 5-Star Advocates
- Why reviews are the #1 local ranking factor (and how to get them ethically)
- The simple review-request system you can automate in under an hour
- Responding to every review (even the bad ones) to boost trust and rankings
- Handling negative reviews without damaging your reputation
Weekly Homework
Set up your review request system and send your first 10 requests.
Real Result
A neighborhood dentist went from 8 reviews to 63 in 60 days. Their search visibility jumped 210%.
Review Systems at Scale — Building Your Social Proof Engine
- Creating a review culture in your business (scripts for staff)
- Using review keywords to improve your local SEO rankings
- Monitoring and tracking your reputation across platforms
- Case study: How a solo plumber became the top-rated service in his city
Weekly Homework
Train your team on the review script and track your first month's results.
Real Result
A family-owned HVAC company used our staff scripts. Their monthly review volume went from 2 to 11, consistently.
Lean Local Ads — Running Google Ads That Don't Waste Money
- When (and when NOT) to run Google Local Service Ads vs. standard Google Ads
- Setting geographic boundaries so you only pay for clicks in your service area
- Writing ad copy that speaks to local intent (not generic marketing fluff)
- Budget allocation: starting small, measuring fast, scaling what works
Weekly Homework
Set up your first lean local ad campaign with a $200 test budget.
Real Result
A local roofing company spent $312 on ads and booked $8,400 in jobs. They had never run an ad before.
Optimize & Scale — Your 90-Day Local Domination Plan
- Reading your Google Ads dashboard (what actually matters)
- Optimizing campaigns: cutting waste, doubling down on winners
- Building a repeatable weekly marketing routine (30 minutes or less)
- Creating your 90-day action plan to stay visible and keep growing
Weekly Homework
Present your 90-day plan to the cohort for feedback. Graduate with your systems running.
Real Result
A bakery owner presented her plan. Within 90 days, she had 4 new wholesale accounts from organic local search alone.
Ready to Master Your Local Presence?
Join the next cohort and get lifetime access to all recordings, templates, and updates.
Enroll Now — $697 USD